SEO
SEO IS SEARCH ENGINE OPTIMISATION. IT IS THE PRACTICE OF OPTIMISING YOUR WEBSITE TO GET FOUND ORGANICALLY IN GOOGLE SEARCHES.
- Perform technical SEO. Make sure your website performs well.
- Identify your marketing goals
- Identify your ideal customer
- Identify the search terms or keywords your customers might be using
- The list of keywords might run into 1000s, so we sort them into categories
- For each keyword, assign scores:
- Volume: number of searches per month
- Difficulty: how competitive / hard it is to rank for
- Relevance: how relevant the keyword is to your business goal
- Priority: taking the other scores into account
- Perform deep analysis of the search and competitive landscapes
- Develop an SEO strategy. This may involve:
- Content: write pages and articles that cover topics better than your competitors
- Site structure: organise your website into distinct silos, communicating topical authority
- Backlinks: identify and notify websites with high authority in your industry which may be willing to link back to your website
- Set up tracking tools. Monitor performance and competition. Revise the strategy as needed.
- Repeat on a monthly basis.